About Connect A Million Minds
In November 2009, Time Warner Cable launched Connect a Million Minds (CAMM), a philanthropic commitment of $100 million cash and in-kind donations. This five-year program was designed to inspire students to pursue learning opportunities and careers in science, technology, engineering and math (STEM).
Time Warner Cable announced its commitment to STEM in conjunction with the White House’s announcement of Educate to Innovate, President Obama’s plan for improving STEM opportunities for U.S. students. In his statement, President Obama highlighted the importance of public and private partnerships in addressing STEM readiness in American students, and singled out Time Warner Cable as a leader in the STEM space with its Connect a Million Minds program.
Why STEM? According to national experts, the next generation of youth in the United States is not prepared to take on the challenges of the 21st century.
Eighty percent of jobs created in the next decade will require math and science skills. However, today’s students show declining interest in these subjects, with eighty-four percent of middle school students saying they would rather clean their room, eat their vegetables, go to the dentist or take out the garbage than learn math or science.*
There’s clearly an immediate need for youth to develop skills in science, technology, engineering and math. A failure to do so puts our country, our communities and our children at risk of not competing successfully in a global economy. America is at risk of losing its leadership in technology and innovation as baby boomer retirements deplete the science and technology workforce by fifty percent over the next decade.
Time Warner Cable’s Connect a Million Minds introduces youth to opportunities and resources that inspire them to develop the important science, technology, engineering and math skills they need to solve the economic, environmental and community challenges of the future.
Technology and innovation are central to our company’s ability to connect millions of people to the entertainment they want, the information they depend on and the people they care about most. As a result, Time Warner Cable’s new philanthropic initiative creates a powerful link between the full strength of our company and the talents of our employees with the needs of students and, ultimately, our country.
Encouraging the Next Generation of Problem Solvers
Time Warner Cable Challenges Students to Crack the Codes in the Digital World as Part of the Company’s Connect a Million Minds Initiative.
More than 1,500 middle school students will participate the week of March 22, 2010.
Time Warner Cable announced the creation of a signature technology curriculum, Cracking the Codes in the Digital World™, for middle school students in after school settings. Showcasing the science, technology, engineering and math (STEM) behind cable television, the curriculum is based on national science standards and will engage Time Warner Cable employees as mentors and role models. It was developed in conjunction with curriculum experts Invent Now, Inc
Cracking the Codes in the Digital World will launch during the company’s designated Connect a Million Minds® Week, March 22- 27, 2010. More than 1,500 students are expected to visit Time Warner Cable facilities in California, New York, Texas, North Carolina, South Carolina, Virginia, Colorado, Missouri, Nebraska, Virginia, Ohio, Indiana, Kentucky, Idaho, Maine, Arizona and Wisconsin in order to unlock the mystery of energy conversion, learn and experience geosynchronous orbit and discover the math and science behind delivering digital content into the home and onto the television. In the coming months, Time Warner Cable will add “Cracking the Codes in the Wireless World™” and “Cracking the Codes in the High Speed World™” to their Connect a Million Minds® program.
* National Science Foundation and 2005 Raytheon Corporation Survey