Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million cash and in-kind philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy.
Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students using TWC’s signature curriculum. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.
TWC launched this initiative in conjunction with President Obama’s “ Educate to Innovate” campaign, designed to improve the participation and performance of America’s students in STEM. At the official Educate to Innovate launch, President Obama singled out TWC as a leader in developing public-private partnerships that inspire young people to pursue education and careers in STEM. He also announced that TWC Chairman and CEO Glenn Britt, along with four other visionary business leaders and former astronaut Sally Ride, would become the founding Board Members of Change the Equation, a new non-profit, non-partisan CEO-led initiative to solve America’s innovation problem and spread STEM literacy in the United States.